Rock Gate Partners, LLC is pleased to announce the acquisition of Sid Savage, Inc. by its Whitewater Brands, Inc. platform that is owned in partnership with Peninsula Capital Partners, L.L.C.

Sid Savage, based in Taylor, Michigan, is a leading, North American multi-channel marketer and distributor of promotional, administrative and lot management products to the automotive dealer industry.  Under the Whitewater Brands umbrella, Collision Services, Inc., I.D.E.A., Inc. and Sid Savage will each continue to serve adjacent markets via common marketing channels.

Rock Gate Partners intends to continue to expand Whitewater’s businesses organically and through add-on acquisitions of unique, niche-oriented automotive-related and non-automotive business-to-business marketing companies. 

About Whitewater Brands

Whitewater Brands, Inc., based in Boise, Idaho, is a leading marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries.  Collision Services, I.D.E.A. and Sid Savage each serve as one-stop sources for administrative supplies, marketing materials and specialized equipment necessary to run a collision repair, mechanical repair or dealership operation.  Product assortments are differentiated through offering proprietary products specifically designed for the collision and mechanical repair and automotive retailing industries. 

In addition to its automotive aftermarket brands, Whitewater Brands also owns Sole Source which provides marketing and administrative materials to the veterinary, medical, construction and trucking industries.

To learn more, please visit www.rockgatepartners.com or contact Kenneth Ali or Stephen Foutch.

Kenneth L. Ali
Managing Director
(312) 283-0631

Stephen K. Foutch
Managing Director
(312) 283-0632

About Rock Gate Partners

Rock Gate Partners, LLC is a Chicago-based private investment firm that acquires lower middle market companies that have created unique market positions, providing the basis for organic growth while offering a platform for acquisitions.  RGP partners with management teams in buyouts, corporate divestitures, recapitalizations, industry consolidations and later stage growth capital investments in companies typically generating $10 to $100 million in revenue.

About Peninsula Capital Partners

Peninsula Capital Partners is a Detroit-based investment company specializing in providing junior capital, including subordinated debt, preferred stock or common stock, either as a minority or control investor, to superior middle-market companies.  With five investment partnerships totaling approximately $1.2 billion of committed capital, over 100 investments have been made in a wide range of industries, including aerospace, manufacturing, information technology, industrial and professional service, consumer products, retail, food and distribution.